PR Tips – Getting Started with “Social”

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This is the first episode from a series of microcasts that will give specific PR tips for enterprise companies, with a focus on startups. This episode will focus on social media, explaining how to get started if you really don’t know where and how. It’s based on my experience talking to founders and other startup executives, who consistently asked me during private sessions, webinars or in-person presentations, how to get started and get their name out on social media, taking in consideration that most of them do not have a broad audience, but a very specific, technical audience. Many only have a website and even that lacks content. More on that in a different episode…