Author Archives: Georgiana Comsa

The Day When Storage Networking World Died

    This week, the inevitable happened: SNIA and Computerworld/IDG announced they were ending Storage Networking World (a.k.a. SNW these past years), the father – it’s a male-dominated industry, so I will use “father” – of today’s storage shows. I was one of the first SNW USA attendees, but I skipped quite a few these […]
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We Hire YOU to Put Us in the Front of the Right People

I hear that a lot. At first, I did not like the sound of it. Really, is this all I do? But then I realized that, even though it’s NOT everything we do, is actually very important. At a conference last year, a (very friendly) PR person told me that she had set up 12 […]
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Answering a PRWeek Question on Integration of Paid and Earned Social Media Efforts

In the December 2010 issue of PRWeek , Jason Shuffler asked five PR pros to answer the question: "How do you integrate paid and earned social media efforts most seamlessly?" and I was one of the virtual panel participants.
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Do We Still Need Press Releases?

It is a question I get now and then from start-ups (note that it doesn’t happen too often, which probably means that in most of the execs’ minds, press releases are still an important part of their PR tool set). Then, of course, the next question is: how many should we write every month? While […]
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How Can I Justify PR Expenses to My CEO and Investors?

Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy that product/service. For some though, PR is still an abstract term and they do not know if they need […]
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FTC Rules for Bloggers Effective Today

As most of us know, starting today, the blogosphere will be regulated by the Federal Trade Commission (FTC), which requires bloggers to disclose free products or payments they have received from companies they are mentioning in their reviews or blog posts. If they fail to do so, the fine could be up to $11,000. From mommy bloggers to tech […]
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The Role the PR Agency Plays in Your Social Media Strategy

The PR agency should get involved in your social media efforts; that could include designing and executing your strategy. From identifying the best places your audience “hangs out” to content creation, it is your PR agency’s job to get you going down that path. An agency with expertise in your market is vital here, because if it supports […]
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Tweeting on Behalf of Your Company/Employer

By now, most high-tech marketing and PR professionals have figured out Twitter or, at least, have heard of it. We all approached it differently though. I don’t claim to be a social media expert (and a lot of the ones doing so should not), but I am involved in it, I read a lot about […]
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What Comes after Newspapers?

I posted my latest blog entry titled “Reading or Ripping Print” and, only a few days after, I attended an event called “The Next Journalism – What Comes after Newspapers” with Tom Foremski of SiliconValleyWatcher and Carolyn Pritchard of Gigaom. The discussion made me think even more about what the future holds and if my very young kids will ever […]
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Ripping or Reading Print?

We see it happening more and more. Print publications move to online versions, they go from monthly to weekly issues, and those who don’t abandon print versions certainly get “skinnier” with every issue. The smaller vendor marketing budgets affect advertising first, and the first area hit by that is print. It’s expensive, difficult to measure, […]
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