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Do We Still Need Press Releases?

It is a question I get now and then from start-ups (note that it doesn’t happen too often, which

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February 26, 2010

How Can I Justify PR Expenses to My CEO and Investors?

Most startups will invest in PR, because they know that it is the fastest and most trusted way to

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January 22, 2010

FTC Rules for Bloggers Effective Today

As most of us know, starting today, the blogosphere will be regulated by the Federal Trade Commission (FTC), which requires bloggers

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December 1, 2009

The Role the PR Agency Plays in Your Social Media Strategy

The PR agency should get involved in your social media efforts; that could include designing and executing your strategy. From identifying

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October 15, 2009

Tweeting on Behalf of Your Company/Employer

By now, most high-tech marketing and PR professionals have figured out Twitter or, at least, have heard of it.

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September 29, 2009

What Comes after Newspapers?

I posted my latest blog entry titled “Reading or Ripping Print” and, only a few days after, I attended an event called

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August 31, 2009

Ripping or Reading Print?

We see it happening more and more. Print publications move to online versions, they go from monthly to weekly

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July 28, 2009

The Tradeshow Season Is Almost Here

With a smaller budget and smaller teams, a lot of startups selling to the enterprise market face a difficult

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July 14, 2009

Only Two Fortune 100 CEOs Have Twitter Accounts

While some execs are open to using the latest social media tools, even though they are still trying to

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June 28, 2009

Should PR Agencies Blog?

There have been many conversations out there about the validity of a PR agency’s blog. Would anybody trust us,

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June 8, 2009
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PR Partner for Data Infrastructure Companies since 2001

Located in Silicon Valley, with clients worldwide, and a focus on the enterprise and cloud markets

Our startup clients have been acquired by Google, Microsoft, Red Hat, NetApp, Cisco, Western Digital, Palo Alto Networks, OVHCloud and others. 

Client Examples:

Storage/Cloud/Edge (StorSimple, SolidFire, Virident, NooBaa, Pivot3, Panzura, SwiftStack, Zetta, Opsani, MobiledgeX, etc.); Networking/Security (Pluribus, Ixia, Live Action, Teridion, Aporeto, Cavirin, Perception Point, etc.)


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