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Do We Still Need Press Releases?

By Georgiana Comsa | Published: February 26, 2010
It is a question I get now and then from start-ups (note that it doesn’t happen too often, which probably means that in most of the execs’ minds, press releases are still an important part of their PR tool set). Then, of course, the next question is: how many should we write every month? While [...]
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How Can I Justify PR Expenses to My CEO and Investors?

By Georgiana Comsa | Published: January 22, 2010
Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy that product/service. For some though, PR is still an abstract term and they do not know if they need [...]
Also posted in investors, public relations, startups | Tagged , | 1 Comment

Tweeting on Behalf of Your Company/Employer

By Georgiana Comsa | Published: September 29, 2009
By now, most high-tech marketing and PR professionals have figured out Twitter or, at least, have heard of it. We all approached it differently though. I don’t claim to be a social media expert (and a lot of the ones doing so should not), but I am involved in it, I read a lot about [...]
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