Tag Archives: PR

Dear Startups, Don’t Make PR Only About You

I was recently invited to host a PR workshop for a group of TiE and NetApp Excellerator startups. I have been doing these workshops for a while for NetApp Excellerator, Silicon Valley Bank and the San Francisco Landing Pad of the Australian Trade and Investment Commission (Austrade). At this last event, the audience was comprised of […]
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Answering a PRWeek Question on Integration of Paid and Earned Social Media Efforts

In the December 2010 issue of PRWeek , Jason Shuffler asked five PR pros to answer the question: "How do you integrate paid and earned social media efforts most seamlessly?" and I was one of the virtual panel participants.
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How Can I Justify PR Expenses to My CEO and Investors?

Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy that product/service. For some though, PR is still an abstract term and they do not know if they need […]
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