Tag Archives: PR
Answering a PRWeek Question on Integration of Paid and Earned Social Media Efforts
In the December 2010 issue of PRWeek , Jason Shuffler asked five PR pros to answer the question: "How do you integrate paid and earned social media efforts most seamlessly?" and I was one of the virtual panel participants.
Posted in press, public relations, social media Also tagged earned media, paid media, social media 1 Comment
How Can I Justify PR Expenses to My CEO and Investors?
Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy that product/service. For some though, PR is still an abstract term and they do not know if they need […]
Dear Startups, Don’t Make PR Only About You