Category Archives: startups

Do We Still Need Press Releases?

It is a question I get now and then from start-ups (note that it doesn’t happen too often, which probably means that in most of the execs’ minds, press releases are still an important part of their PR tool set). Then, of course, the next question is: how many should we write every month? While […]
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How Can I Justify PR Expenses to My CEO and Investors?

Most startups will invest in PR, because they know that it is the fastest and most trusted way to send information about a company and its products/services out to the world awaiting to try and buy that product/service. For some though, PR is still an abstract term and they do not know if they need […]
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The Role the PR Agency Plays in Your Social Media Strategy

The PR agency should get involved in your social media efforts; that could include designing and executing your strategy. From identifying the best places your audience “hangs out” to content creation, it is your PR agency’s job to get you going down that path. An agency with expertise in your market is vital here, because if it supports […]
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The Tradeshow Season Is Almost Here

With a smaller budget and smaller teams, a lot of startups selling to the enterprise market face a difficult decision this year when it comes to attending the right tradeshows.  Some startups may only have the budget for 2-3 shows per year, which makes it even more difficult to choose. As a side note, the tradeshow budget includes […]
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