This second episode talks about what you should do at conferences if you paid for a sponsorship (that is
I was recently invited to host a PR workshop for a group of TiE and NetApp Excellerator startups. I
I hear that a lot. At first, I did not like the sound of it. Really, is this all
In the December 2010 issue of PRWeek , Jason Shuffler asked five PR pros to answer the question: “How do you integrate paid and earned social media efforts most seamlessly?” and I was one of the virtual panel participants.
It is a question I get now and then from start-ups (note that it doesn’t happen too often, which
By now, most high-tech marketing and PR professionals have figured out Twitter or, at least, have heard of it.
I posted my latest blog entry titled “Reading or Ripping Print” and, only a few days after, I attended an event called
We see it happening more and more. Print publications move to online versions, they go from monthly to weekly
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