ClassyTech PR becomes Silicon Valley PR. This is our first blog post, and, as we have just finished transferring all of the content from our old website to www.siliconvalleypr.com, I am going to cover the reason why we had changed the name.
It’s not a strategy change, not a management change, and we are not looking for a fresh start either, because the old one was pretty good. We simply outgrew ClassyTech, a firm we started back in 2005 to provide Marcom, web, and graphic services. A few months later, at our customers’ requests, we added PR, which was Georgiana’s expertise, and since then, we have been a full-service PR firm for high-tech startups. More than this, we are targeting the storage, server, and networking markets, and we have launched many start-ups, relaunched others, and provided ongoing PR support for various companies in these industries.
The new name will certainly eliminate the “where are you located” question when talking to prospect customers. While our customers are all over the world, some of them have Silicon Valley offices, and most of them visit the Valley quite often on business. A lot of their partners are here, a lot of our partners are here, and this new name will, hopefully, honor the place that that gave us ClassyTech four years ago. We are glad to continue the work we started with ClassyTech, and we hope that the new name will be at least as powerful and – why not say it – lucky for us as the old one was. We “tested” it already on our current customers and they loved it; and, as making our customers happy is our goal, we just had to change it. Hello Silicon Valley PR!
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Should PR Agencies Blog?
There have been many conversations out there about the validity of a PR agency’s blog. Would anybody trust us, knowing that our clients pay for our services, and we can’t really say anything negative in a blog? So, should we or should we not blog? If we do, should we blog about our clients? Is the PR agency meant to be only an invisible force? (Oh, I just love the word “force” in this context. I had to use it.)
My opinion is that, as any other blogger, we should blog if we have something to say, if we know how to say it, and we understand the commitment we need to make when writing a blog. The blogosphere doesn’t need another blog if it is just a shameless marketing tool, and it is not able to give something back to its readers. Having said that, we will definitely talk about our customers if we think that the information is useful for our target audience; otherwise, we will certainly not discuss it here.