blog

Monthly Archives: July 2009

Ripping or Reading Print?

We see it happening more and more. Print publications move to online versions, they go from monthly to weekly issues, and those who don’t abandon print versions certainly get “skinnier” with every issue. The smaller vendor marketing budgets affect advertising first, and the first area hit by that is print. It’s expensive, difficult to measure, [...]
Posted in press, public relations | Tagged , | Leave a comment

The Tradeshow Season Is Almost Here

With a smaller budget and smaller teams, a lot of startups selling to the enterprise market face a difficult decision this year when it comes to attending the right tradeshows.  Some startups may only have the budget for 2-3 shows per year, which makes it even more difficult to choose. As a side note, the tradeshow budget includes [...]
Posted in startups, tradeshows | Tagged , , | Leave a comment