Should PR Agencies Blog?

There have been many conversations out there about the validity of a PR agency’s blog. Would anybody trust us, knowing that our clients pay for our services, and we can’t really say anything negative in a blog? So, should we or should we not blog? If we do, should we blog about our clients? Is the PR agency meant to be only an invisible force? (Oh, I just love the word “force” in this context. I had to use it.)

My opinion is that, as any other blogger, we should blog if we have something to say, if we know how to say it, and we understand the commitment we need to make when writing a blog. The blogosphere doesn’t need another blog if it is just a shameless marketing tool, and it is not able to give something back to its readers. Having said that, we will definitely talk about our customers if we think that the information is useful for our target audience; otherwise, we will certainly not discuss it here.

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